Natuzzi’s new furniture exudes Mediterranean perspective
Element of Natuzzi’s ‘Circle of Harmony’ imaginative series, its new furniture collections characteristic pieces by Sabine Marcelis, Formafantasma, Marcel Wanders Studio, Patrick Norguet and additional
Natuzzi provides the hottest chapter in its ongoing resourceful renaissance as it unveils new furnishings collections by global designers at Salone del Mobile 2021. Launched in Italy’s Puglia in 1959, the brand’s artistic route is now in the hands of next-technology Pasquale Natuzzi Junior (known as PJ), whose higher-profile collaborations have firmly founded Natuzzi as a structure-led business.
PJ Natuzzi’s way has previously observed the brand collaborate with Fabio Novembre and Marcel Wanders Studio, a move that, he notes, gave Natuzzi ‘a improve of inventive contamination that intrigued the design community’. An example of his approach’s good results is the 2020 collaboration with Nika Zupanc, a designer whom PJ released into the enterprise and whose piece became a Natuzzi very best-vendor. ‘That felt like a victory, the emblem of what I see as imaginative contamination,’ states PJ.
When he joined the corporation, the ‘perceived Natuzzi look’ was masculine, experienced and business. ‘To evolve the manufacturer, it was vital to introduce various DNAs into the enterprise, fuse them with our imaginative blood to build a profitable mix.’
The circle of harmony: Natuzzi’s new furniture collections
‘Block’ sofas by Sabine Marcelis
The most recent iteration of these collaborations is the ‘Circle of Harmony’ notion, inviting an eclectic group of designers to develop new home furniture collections with Natuzzi. It is a idea, PJ suggests, that can make his imaginative eyesight official. For 2021, collaborators include things like Formafantasma, Sabine Marcelis, Marco Piva, Massimo Iosa Ghini, Patrick Norguet, Lorenza Bozzoli, Marcel Wanders Studio and Elena Salmistraro. Distinctive ways, generations and kinds merge into a assortment that explores Natuzzi’s DNA in an imaginative way. PJ enjoys to obtain designers around a table and see their imaginative thinking occur jointly about a glass of wine.
Performing with Sabine Marcelis and Formafantasma was notably interesting for Natuzzi: two structure studios who experienced in no way just before approached a sofa task. ‘It was a issue of combining their respective powerful imaginative visions with Natuzzi’s,’ states PJ.
‘Apulo’ sofa by Formafantasma
Formafantasma created the ‘Apulo’ collection, a sofa imagined for distant doing work whose demanding types have been motivated by the vernacular architecture of the southern Italian countryside and merged perfectly with Natuzzi’s ease and comfort-concentrated strategy. Meanwhile, Sabine Marcelis’ monolithic ‘Block’ sofa on wheels merges content, color and varieties unexpectedly, distilled into the Natuzzi language and ensuing in an very balanced layout.
For PJ, the collection as a full represents a kaleidoscope of the Mediterranean way of life, anything that has been at the core of his course for the brand name and an integral portion of its DNA from the get started. ‘Mediterranean means inclusivity and cultural variety, so the plan of blending distinct structure ordeals and ideas, and mixing them with our sense of hospitality, is a incredibly Mediterranean solution.’ §
‘Ensis’ armchair and ‘Lophelia’ bookcase lamp by Elena Salmistraro
‘Poly’ dwelling business office assortment by Patrick Norguet